Premae Skincare Pop Up Shop

Oh what fun I had!

Running my own eco-hub pop up store, in the lardy-dah part of North London.

Finchley 02 Centre, big Jewish comunity, lots of yummy mummies floating about.

Met some very intersting people; allergy-sufferers and non.

The highlight was Joel O’Sullivan exhibiting and meeting a funky Veganista named Tokyo Lopez

Watch the video for a snap shot of the awesomeness!


From one kitchen to another, Premae Skincare transitions from humble beginnings first formulated and produced from the owner, Ethical Entrepreneur and Allergies expert, Clare Eluka’s humble abode in Kings Cross to an unused retail kitchen and bar, previously Zuccato’s Kitchen & Bar from January 7th 2012.

After two years of allergen-free formulation development with expansive sourcing of raw ingredients from African co-operatives and a self-contained cruelty-free, allergen-free vegan factory in East London, micro enterprise Premae Skincare launched their online store in Dec 1st for eagerly anticipated customers to enjoy the Allergy-free products over the Christmas period.

The brand caters to 2.5 billion allergy sufferers worldwide and promotes sustainable beauty from the packaging to ingredients selected. Premae Skincare is the first beauty brand to be free from the 8 common allergies (including wheat and lactose) and Candida-free and honours a raw food cold pressed manufacturing process, certified by the Vegan Society and BUAV.

“I was instantly attracted to space. Premae skincare setting up shop from a commercial kitchen? Bingo! Economically and ethically, it fits our brands roots and ethos and is a fantastic spacious unit to accommodate our operational needs”

Opening hours: Every Saturday and Sunday in January from 12pm – 8pm

The Premae Skincare pop up comes complete with healthy skin consultations, false lash application and brow threading, lounge area with refillable herbal tea and Vegan cakes from award winning Ms. Cupcakes.

The official pop up launched on Saturday 7th January 2012. Each weekend, the store hosts holistic events to inspire and educate customers on the benefits of allergy-free wellbeing including Raw Juice weekend in honour of celebrity nutritionist Jason Vale (Katie Price) and David Bailey’s protégée, celebrity photographer Joel O’Sullivan (Vogue, David Bailey) exhibiting Exotic Nudes with a talk on Sat 28th Jan at 6pm.

The brand champions healthy skincare for a broad spectrum of consumers, currently with six ranges catering to mature skin, men, hypersensitive ailments (Eczema), combination skin, teenagers and extra dry skin types, with a comprehensive 3 step trinity system to make daily cleansing modern and easy to maintain for the entire family.

For more information on PREMAE Skincare, contact

Imogen Braithwaite, Premae Skincare Press Officer

Premae Skincare

Office no.7


145, Kings Cross Rd,


WC1X 9BN | |  |


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